FXSS at Tapestry Park
With increased construction of new complexes in the area, Tapestry Park, a premium mixed-use development located on Jacksonville?s South-side, continued to face the challenge of standing out as one of the premier developments in an up-and coming area.
Project 1016 at Tapestry Park
As BrigthHatch took over the marketing duties for Tapestry Park, we faced two distinct, yet related challenges one to increase exposure for the property?s existing restaurants,shopping and other services and the second to generate demand in the business community for Tapestry Park?s retail and office spaces.
ALoft Grand Opening
Maintaining the young professionals market can be a challenge. It requires something exciting and exclusive. Aloft held all the right cards for providing the venue. It became our job to design the atmosphere for the demanding market.
Piggies Got Fungus.
The interesting challenge here, was figuring out how to reach people suffering from a problem that they don?t want to talk about. Better yet, how do you communicate the discomfort and embarrassment without alienating the people you?re trying to reach?
North Cypress Medical Center
North Cypress Medical Center is a 195,000 square foot, physician-owned luxury hospital located in Cypress, Texas serving Houston?s Northwest corridor and surrounding areas. When the physicians who founded North Cypress initially approached us they had a great logo and a large patch of bare earth. So as they began construction on Houston?s newest hospital, we took charge of building their brand identity and market presence from the ground up.
Park Plaza Medical Center
Park Plaza was faced with the challenge of an aging brand identity and weakening message within their community. Internally, they also faced growing physician and staff dissatisfaction. BrigthHatch stepped in with a program to revitalize their brand, promote their services and increase patient volume, while also developing internal messaging and communications for employee feedback and increased approval ratings among hospital staff.
Real estate markets today are more competitive than ever before. Bubbles rise and burst across the country. Markets shift and level off. And after each transformation, a new set of rules will determine the projects that succeed and those that do not. Successfully marketing real estate projects takes three essential qualities: creativity, strategy and accountability.